Email Trends

About 3 years ago Kclee.co had her instagram algorithm changed(shadow banned). Where she was growing on average of 100+ users a day to all of a sudden, complete stop!

Neil Patel brings a great point with email marketing. In this blog post, I'm sharing some of the email solutions I posted on social. Check it out!

Segmenting Your Email List

Not all subscribers are the same, so why treat them that way?

Segmenting your email list boosts engagement and increases conversions. You can segment by:

Customer Journey: Potential buyers, first-time buyers, and loyal customers

Engagement Level: Active, inactive, or frequent openers

Feedback: Happy customers, dissatisfied ones, or those needing follow-ups

And don’t forget, regularly clean your list to keep engagement high and ensure your message reaches the right people!

Why Your Emails Are Going To Spam

I have a client who was frustrated because her customers weren’t getting her emails. They kept ending up in spam. After a few adjustments, things started working again, and her messages actually made it to inboxes. If your emails are going to spam, here’s what might be going on:

Gmail Thinks Your A Bit Suspicious

Gmail keeps tabs on how people react to your emails. If too many people hit “Spam” instead of “Reply,” that’s a red flag.

No One’s Clicking or Opening

Low engagement makes Gmail think your emails are about as interesting as watching paint dry.

You’re Hitting Send Like There’s No Tomorrow

Blasting emails non-stop? That’s a spammer move. Spread out your campaigns and make sure your list is clean. Quality beats quantity every time.

Your Content’s Throwing Spam Vibes

Using too many exclamation points or words like “FREE!!!” can trigger filters. Keep it friendly, clear, and conversational.

You Made It Hard to Say Goodbye

If people can’t find that “unsubscribe” button, they might just mark you as spam instead. Make it easy for them to opt out, it’s better than getting reported.

Techy Stuff Gone Wrong

Without SPF, DKIM, and DMARC (fancy email authentication tools), Gmail can’t tell if it’s really you sending that email. Get those set up and your emails will have a much better shot at reaching inboxes.

If this sounds like what’s happening to you, it’s worth taking a closer look.

Here are some tools to monitor your reputation:

Google Postmaster Tools → Best for checking your domain's reputation with Gmail.

Barracuda Central → Checks if your domain is on any blacklists.

Creative CTA's

A great email inspires action. And sometimes "Learn More" doesn’t always cut it.

Think about your audience. What will spark their curiosity or get them excited?

The right call-to-action can help move the conversion needle. Keep it fresh, relatable, and persuasive.

Building An Email List

No email list? You can target your ideal audience and grow your list using Facebook's Lead Forms. I've been using this strategy for a real estate company, and it's been working great for acquiring new leads. With the right targeting, I’m confident it can work for your business too!

Here's how:

Create a Lead Form Campaign:

Go to your Facebook Ads Manager and select Lead Generation as your campaign objective.

Click Create Form and customize it with a simple message like:

"Subscribe for your free Email Marketing Guide."

Add a question that sparks interest like:

"Want to grow your email list?"

Target the Right Audience:

Use interests, demographics, and behavior targeting.

Target people who follow similar brands or show interest in your niche.

Offer Value:

Provide a freebie like a guide, checklist, or exclusive tips in exchange for their email.

Automate with 36CERO:

Once you collect those emails, use 36CERO automation to automatically send welcome emails, nurture leads, and keep your list engaged.